Bin it !
Kill it !
.......There you go .The swine flu pandemic ,sorted. The Flu-fighters spent millions on getting the brains behind ;'Go to work on an egg"; "Snap, crackle n' pop"!; "Put a tiger in your tank"; "The Milky Bar kid", etc, etc....To get to work on fighting the flu-pandemic. Not with drugs ,or medical facilities n' stuff, no something a lot more powerful and effective a 'SNAPPY SLOGAN' ...I sneezed last night, the Lovely Lynne asked me if i had swine flu, but it wasn't flu, but i am a swine. And i didn't sneeze with a spanish/mexican accent ("El -koff-o !....El- sneeze-o !"), so the pandemic hasn't hit our house yet. Mind you, it is funny that for years mexican food has been killing peoples guts, now a few runs from the upper levels of the body, the nose as opposed to the 'other end' and the world flies into a panic.
The Lovely Lynne had to go to a meeting about the pandemic, i suggested, "just for research purposes", you understand, she wears a sombrero, a poncho , swigging a bottle of Tequila . Then in the middle of Manchester sneezes. Just to see the reaction.